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Determination or Desperation? The Importance of Being Honest – Experiences of Senior Search Consultant, Thea Raskin

Finding a job is tough. It’s stressful; it’s another job on top of the job you already have. I get it. And with all the emails you send out and resumes you submit only to hear crickets (if even!) on the other end, it can be incredibly frustrating and demoralizing.  That said, I wanted to give you perspective on what happens when what you think your new more “proactive” tactic backfires and your newly found “take charge attitude” leaves others now viewing you as desperate, unprofessional and untrustworthy.

Companies partner with headhunters to provide a service and to add value – to introduce them to top tier candidates they have not met on their own or through their own networks. They are looking to build new relationships and ensure they have scoured the marketplace for the best person for their job. Therefore, if you have already met with or sent your information to the company we are speaking with you about within a reasonable timeframe (i.e. the past year), and the client did not move forward with you, there is a reason for that. Not divulging this information or telling us that you do not know the company already only to have us resend your information only destroys all the bridges you were trying to build. Here is a recent email exchange that does a better job of showing the point at hand:

Client to Recruiter:

Hello. This is crazy. I’ve now recd her book from 3 people. One a few months back and someone Sunday! She needs to divulge this info.

Recruiter to Candidate:

I sent your work over to Company X.  The HR Director was unimpressed by the fact that you have been submitted by three different recruiters over the course of a few months.  She did not like that you did not divulge to each recruiter that you had been represented to them in the past and now it looks like you are spamming your materials their way, which leaves an impression of desperation. 

Since I asked you if you knew them, were in communication with them, or had been represented there prior and you said no, I was happy to represent you.  It’s upsetting to receive this feedback, as it makes everyone look unprofessional – you, the other recruiters and me.

Moving forward, please know that you need to be as upfront and transparent with anyone you work with and if you have ever been in communication or know of an agency or firm or they have received your information, you need to let the partner you are working with know this.  This is extremely important because as you can see, it damages reputations and only taints your standing with companies and partnerships you are trying to build, which I know is not your ultimate goal.

In summary, when your recruiter asks you if you have sent your resume to Company X, we need to know if you have applied online through their company website, applied via LinkedIn, have had another recruiter send your resume to the company on your behalf, or had a friend of yours send your resume internally to someone they know. Sometimes we may still be able to represent you for the position, but we always need to know the background information before doing so.

We Aren’t Mind Readers – Tips From Research Manager, Blair Donahue

I was researching for a role the other week and got a response from a candidate that inspired me to put fingers to the keyboard and write my first blog post. I never realized the significance and usefulness of LinkedIn and the importance of keeping an up to date account until I came to TMAA. As an executive search firm, LinkedIn is a vital tool in the recruitment process and allows us to reach out to only the most relevant candidates. It is also a great networking tool for any person in the business world. Having an up to date and detailed profile is a great way to connect with relevant people in your industry and establish business relationships to enhance your professional experience and skill sets.

This particular role was a very junior creative position. I came across a candidate’s LinkedIn profile and based off of her work experience and the skill set she had, she seemed like the perfect candidate for this opportunity. A few hours later she responded informing me she in fact had 11 years of experience (as opposed to the 3 years that were listed on her profile) and the skills listed on her profile were actually a very small percentage of the overall skills she possessed in this field. Of course as a candidate you want to be contacted about great opportunities that are in line with your skill set and the work experience you have amassed. As recruiters, we always want to reach out to candidates who are relevant and we don’t want to be that person that is bothering you for something you aren’t even right for. This process doesn’t always run smoothly but there are ways to avoid too much aggravation for both parties. I’m not saying you need to be updating your LinkedIn profile the second anything of significance happens in your work life, however, it would be beneficial to take a few minutes when something changes to make an update. This will allow your connections and networks to be in the know as well.

After all of the profiles I have looked at, here are my biggest tips to having a great LinkedIn profile: If you start a new job, update your profile. If you get a promotion and your title changes, update your profile (after all, don’t you want everyone to see what a rock star you are?). If you move to a new city, update your profile. If you have specific important skill sets that are important in your line of work, list that on your profile.  Always list your education, the degrees you earned and the years of graduation. You might think by leaving out your year of graduation, people will think you are more experienced but it can be frustrating when you get contacted for roles that are not in your experience level. Recruiters will still love to see internship experience but they need to know the difference between your internships and full-time work.

We want to find the best candidates for the roles we work on and we don’t want to bother candidates with opportunities they aren’t suitable for. Don’t assume that we are mind readers. That isn’t always the case. And you know what they say when you assume…

Introduction from Thea Raskin, Our New Senior Creative Search Consultant

I am thrilled to join TMAA as a Senior Search Consultant, where I’ll be managing all creative related searches for the agency.  My transition into executive search stems from a decade of experience within advertising and talent recruitment.

After graduating from The George Washington University in Washington, DC, I spent seven years working in the New York offices of Saatchi & Saatchi, Gotham, and Kirshenbaum Bond + Partners, during which I provided client services on a variety of accounts, including General Mills, Maybelline, Perry Ellis, and Coca Cola.

My experience in advertising led me to realize a passion for the creative process, as well as an expertise within personal communication and client engagement. This realization determined a whole new area in which I could provide services to the advertising industry: staffing and talent recruitment.

I relocated to Los Angeles and transitioned my industry knowledge to the world of staffing, spending 4 years at Creative Circle, a national search firm specializing in representing advertising and marketing professionals for freelance and full time opportunities. Within my role as an Account Executive, I was responsible for new client relationships and seeing the seeds of those relationships develop into job opportunities for our creative talent.

I quickly realized that talent recruitment left me feeling valued on a personal and professional level that was lacking when I was involved in agency work.  When I think back to my years spent within advertising, it was always a great feeling to see my creative work penetrate pop culture or double mascara sales – but there is something very different and incredibly gratifying about being an instrumental key in finding an amazing candidate their dream job.

Over the years I developed a personal and professional relationship with Melanie Andersen and saw first-hand how well respected she was in the executive search community. I am honored to join her team as a Senior Search Consultant where I will be splitting my time between New York and Los Angeles to pair leading creative agencies with top talent, in what are arguably two of the largest creative markets in the states.

Farewell Message from Carolyn

Today marks my final day with The Melanie Andersen Agency. The past two and a half months have been incredible and my dream of working in the Big Apple had been realized! I owe a great deal to the Melanie Andersen Agency for the patience and kindness the have extended on to me. I understand that the content of the blog below is not conventional in regards to the recruiting and interview tips typically posted on “It’s a Blonde, Blonde World;” but I believe the following small observations about these outstanding, awe inspiring and giving women might help you gain insight into the real individuals you are doing business with.

Nadine:

Melanie likes to say that Nadine is a very good manager. She is exactly right. Nadine is a charismatic, bright personality with phenomenal people skills. There is never a mundane or boring moment in the office when Nadine is around. Through out my internship she has helped me to develop a sense of prioritization and confidence in my correspondence skills, as well as gave me a few good laughs each day!

Jodi:

After watching the TMAA’s video, Jodi’s quote about wanting to work with and place “nice” people stood out. Since getting to know Jodi I can say that her kind hearted and compassionate nature puts others at ease. Actions speak louder than words – The time Jodi spends prepping candidates and talking to clients in order to full understand their needs is commendable.

Chrissy:

Patience – I cannot thank Chrissy enough for how patient she has been with me. I really appreciate all the time she spent helping me adjust my first week, teaching me how to utilize our programs and about general office protocol. Over the course of my internship, I have truly enjoyed working with and learning from Chrissy. She is a wealth of information as well fantastic mentor and representative of TMAA.

Melanie:

It would be putting it mildly to say that Melanie has a busy schedule – but as founder and CEO of a company that holds her namesake, this is to be expected. That being said this is why the time Melanie has taken to serve as a mentor has meant so much to me. During the course of my internship she has taken a keen interest in making sure understood the meaning behind each of the tasks and processes involved in successful running the agency. Her insights and wisdom have helped me learn a great deal about business – recruiting, fashion/creative industries, interviewing, and about myself.

Each of you has had a hand in my professional and personal growth. Thanks for helping me to understand that workplace can be a professional/productive and fun/enjoyable environment simultaneously. I am so grateful to have worked alongside and learned from you all this summer!

How to make the most of your LinkedIn profile

I am often surprised when I meet with candidates and discuss their job search and the approach they are taking to finding a new job, to find that they are not on Linkedin or when I view their profile, to see what limited information they have presented. LinkedIn is the most valuable resource out there to both job candidates and recruiters. For a candidate, it is like free advertising.  Personally, I hardly ever advertise any of the positions that I am working on. Why not? I am generally looking for a very specific type skillset and individual, and if I post a job, the moment people see the words “fashion” and “beauty” , I get hundreds of applicants applying. 99% of them that are not going to be suitable and I definitely don’t have the time to open and read 99 resumes to find one good one. LinkedIn allows me to target candidates, good candidates, most of whom are currently working. I can search for candidates in different ways.  I can search by title and location, “Marketing Director” and “New York”  for example. If I am looking for someone with fashion experience, I select the “apparel and fashion” category whilst doing this search as well as the above criteria. I may also add selections under the keyword option such as “social media” for example, so it is a good idea to make your profile as detailed as possible, so that any of these words can be captured in a seach. A lot of agency candidates make the mistake of not including the accounts they work on in their profile. If I do a search for Account Managers working at JWT, and fifty profiles appear in this search, I am going to be more interested in and most likely to reach out to the ones who have their accounts listed, as I have a better idea about their experience.

When setting up your LinkedIn profile this is an excellent opportunity for you to showcase your experience to potential employers. Therefore, you should pretty much cut and paste your resume  and make your profile look as interesting as possible. Also, under the specialities section you should include any keywords that highlight your particular experience (“CRM, e-commerce etc) so that your profile will appear should anyone include these words in their searches.

Make sure that you always selection the option that you are “open to hearing about new opportunities”. LinkedIn is not a job board, it is a professional networking site so there is no need for anyone to feel nervous about having their profile there.  If I am headhunting into one company, Donna Karan for example, and two Marketing Directors have come up in my search, I am not going to reach out to both of them. When deciding between the two, I will make my decision based on who has more detailed information available to me on their profile, and if one says they are open to hearing about new opportunities and the other is not, I will of course reach out to the one that is open to hearing about roles. Even if you are not actively looking for a new position, you should always choose this option. Why not? I may be contacting you about your dream job.

Another thing about LinkedIn that I am realizing not a lot of people seem to know, is that the more connections you have, the wider your network. Why is this important? LinkedIn is different from Facebook, when you are “friends” with someone on facebook, thats where your relationship ends. However, when you connect with someone on LinkedIn, you are given access to their network. What does this mean to you? Well, going back to my earlier example of me doing a search for “fashion” and “marketing director”, 300 names might come up. and the ones at the top of the list are going to be those that are closer to me in my network.  Those are the people that I am going to be reaching out to first. 300 names is not a lot of names for me to get through, however it may take me some time, and by the time I get down to contacting you who is down the bottom of the list at  number 299, I may have already filled that dream job……

Here is another good article that explains the benefits of LinkedIn and how to best use the site as a job seeker – <a href=”http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune/index.htm”>http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune/index.htm</a>

Why Controlling your Image on the Internet Is Important

I actually just realized recently the importance myself of keeping track of all of the social media sites I have joined over the past few years. The Melanie Andersen Agency just purchased a new database called Maxhire which keeps track of all of the clients and candidates we work with. It has a great social media function, where as soon as we have any email address for a candidate, work or personal, it searches the internet across numerous social media sites for any accounts that this individual has created with these email addresses. As an initial test, I entered in my name and two of my most used email addresses, and I was amazed at some of the informaton that was dumped into my file. There were sites that I had forgotten ever joning (Friendster for example back in the day), outdated photos but more importantly, outdated employment information and contact details. I spent some time updating the accounts and deleting a lot of them. It was a good lesson for me and moving forward, I will be much more pcarefulabout making sure that any information that is out on the internet, and under my control, is correct.

A funny side note, a good friend of mine used to hate the fact that whenever anyone googled her name,  the first photo that would appear of her was always a not so great photo of her taken at an event several years ago.  Recently, she was so tired of seeing this bad photo each time, that she emailed the company that had held the event and asked them to remove it from their website. They happily did, and now there are only good photos of her available online. It’s all about controlling your image! When someone googles your name, what will they see?

One of my LinkedIn Pet Hates

A major pet hate of mine is when people that I don’t know send me an invitation to connect on LinkedIn with no introduction email attached. This is the equivalent of sending someone a letter in the post, and they open the envelope and there is nothing inside to read. I am totally fine to connect with people that I don’t know, if there is a good reason for me to. A quick introduction along the lines of “Hi Melanie, I am a Design Strategist at Arnell Group and whilst happy right now, I would love to stay in touch in relation to opportunities in the future”. Or equivalent. That’s all it takes, as I delete invitations I receive without some kind of a personal introduction.

Candidate Representation

I get many emails from candidates along the lines of the following – “Hi Melanie, I just applied for a Media Director position at Ralph Lauren that I am really interested in. Are you working on the role? If so, do you mind sending my resume and putting in a good word for me?”.

Ok. Here is how the recruiting process works. When a company briefs a search firm to find them talent, they are paying us a fee, and obviously, they are not going to pay a fee for a candidate who has already sent their resume to them directly. So with the situation above, lets say I was working on the Media Director role at Ralph Lauren. I would not be able to present that candidate for the role, as the company already has their resume. Why would they pay a fee for a resume they already have. Make sense? The better way to have approached this would have been for the candidate to ask me <strong>before</strong> they apply and see if I have an existing relationship with the firm and if I am able to represent them. I am always honest, and if I am not working on the role but know the hiring manager, I am always happy to put in a good word for the candidate if I think they would be a good fit.

In recruitment terms, this is called “candidate representation” and companies are very strict about this. It gets complicated for them if they are getting the same resume from different sources and this will usually work to the disadvantage of the candidate. Also, if a friend of yours who works at Ralph Lauren tells you they will forward your resume internally for the Media Director role, find out exactly who they are sending it to, and make sure that the person is a relevant, decision maker. Because if I call you up about the Media Director role there, it needs to be very clear as to whether they already have your resume or not.