VP, Advertising & Monetization – Well Funded Media Startup

New York City
Job Information

Our client is a well funded media and content startup headquartered in New York City. They are seeking an established, yet entrepreneurial sales leader to head its Advertising & Monetization unit. As Vice President of this group, you will collaborate with leading brands and agencies to develop and sell innovative, industry-leading marketing products.


  • Prospect, pitch and create new strategic relationships with advertising agencies and global brands
  • Develop and reach revenue goals and, with minimal direction, assume heavy responsibility for deal flow and final revenue results
  • Lead strategy for custom content-based marketing programs and collaborate with internal teams to introduce sponsorship opportunities
  • Analyze data and use it to effectively grow ad sales revenue & monetization opportunities
  • Negotiate complex branded content partnership deals and work constructively with both internal and external teams across all levels
  • Grow and manage a top sales team
  • Post-sale, work with account management to track success of programs, analyze data results and provide recommendations for future programs, with ultimate goal of program renewals, client satisfaction and incremental revenue
  • Stay up-to-date on social media, content marketing and native advertising trends in order to best service existing accounts and develop new relationships


  • 10+ years ad sales experience, with majority in digital/social media
  • Strong record of success driving revenue through researching, developing new business and servicing, growing and retaining existing business
  • Strong negotiation skills with an ability to pitch at all levels of an agency or brand
  • An understanding of social ad products, native ad sales and content marketing
  • Ability to work in a fast moving company and industry
  • Bachelors degree (MBA is nice to have), but this isn’t as important to us as industry experience and drive/creativity of deal-making
  • Ability to think creatively and work collaboratively with clients and internal groups including marketing, editorial and product
  • Career history of meeting revenue goals and producing innovative solutions for branded advertisers
  • Project management skills, with ability to move pitches from concept to completion
  • Desire to work in a fun, fast-paced, start-up environment

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Please attach your resume in a Microsoft Word document.