Vice President of Consumer – Boutique PR Agency

New York City
Job Information

Our client is a fast growing elite boutique PR agency with offices nationwide. As an agency they work across multiple categories within consumer, including an array of liquor and retail accounts. They are currently seeking a Vice President to manage their New York City office and to serve as the client lead on their current consumer lifestyle accounts. This is a really great opportunity for someone who holds an entrepreneurial spirit and strategic mindset, and is really looking to help grow the NYC business during an exciting time. The agencies goal is to make the NYC office its largest one in the near future and as a result they are looking to hire an experienced leader who is both hands on and looking to grow along with the agency. As a result, great growth potential exists for the right candidate.


  • Mentor and develop junior team members
  • Participate in building strong working relationships with clients, serving as the day-to-day contact
  • Drive the day-to-day execution of PR, social media and integrated communications programs, working within the account teams to ensure client objectives are achieved and agency business goals are met
  • Develop and execute national and local market PR events
  • Manage and secure client spokespeople and strategic partnerships
  • Assist with and manage media outreach including proactive and reactive media pitching
  • Manage news and media coverage monitoring and analysis, providing weekly updates and monthly PR coverage and measurement report
  • Oversee client budgets
  • Participate in new business development, including research & presentation development
  • Demonstrate a desire to work in a fast-paced, creative agency environment where all team members roll up their sleeves and pitch in
  • Understand and implement the agency’s dedication to client service
  • Write and edit marketing materials across multiple mediums


  • 9+ years demonstrated public relations experience
  • PR agency experience required
  • Forward-thinking self-starter who is driven to provide results and solve problems
  • Demonstrated success in creating and implementing large scale consumer PR campaigns
  • Excellent planning and project management skills, including delegation of tasks to appropriate staff
  • Expertise working on a variety of different projects on behalf of different clients while meeting all individual deadlines and deliverables
  • Have a proven track record of successful media outreach to national and local media outlets
  • Excellent communication and client relation skills
  • Superior writing skills
  • Detail oriented, reliable and flexible – doesn’t sweat the small stuff
  • Special event logistics and planning experience (media events, conferences & meetings)
  • Motivated self-starter with the ability to work independently and on a team
  • Proficient computer skills including MS Word, Excel & PowerPoint
  • The desire and ability to travel to client meetings and events; total travel is approximately 20%
  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field.

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