Vice President, Luxury – PR Agency

New York City
Job Information

Our client is an iconic and continuously growing PR Agency with a well-rounded and elite client roster. The agency works across multiple categories including health and wellness, luxury real estate, lifestyle, consumer brands, travel and entertainment. The agency is currently seeking a seasoned PR executive to head up several of the firm’s luxury accounts as a Vice President. The agency devises media campaigns that yield high-profile exposure which helps their clients exceed their publicity goals. As a firm they specialize in strategically providing counsel and carving a prominent space in iconic markets for their clients. This is a great opportunity for a seasoned PR professional, who will be responsible for executing exciting publicity campaigns for several leading luxury clients. Candidates must demonstrate extensive knowledge of media relations and possess strong contacts and relationships with the media. The candidate should have strategic thinking capabilities and possess the ability to thrive in a fast-paced, results-oriented environment.


  • Implement strategic media campaigns to generate coverage in print, broadcast and online media outlets
  • Manage several luxury accounts independently
  • Prepare, research, and write press materials
  • Formulate publicity plans
  • Develop creative publicity story angles
  • Create customized media lists and supervise press mailings
  • Organize special events
  • Participate in weekly publicity and marketing meetings
  • Develop and foster a stellar rapport with current and potential clients
  • Develop “out of the box” media strategy campaigns
  • Manage junior staff members


  • 10+ years of PR Agency experience working with luxury clients
  • Abilitye to thrive in a fast-paced, results-oriented environment
  • Strong media contacts and excellent writing skills are essential
  • Proven ability to create media programs from concept and follow through to placement
  • Ability to meet deadlines without sacrificing quality
  • B.S./B.A. in Public Relations, Marketing, Business Communications or related field preferred

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