Senior Publicity Director – Leading Fashion PR Agency

New York City
Job Information

Our client is a leading global fashion PR agency that represents an elite and continuously growing client roster. Due to new business wins, the agency is looking to hire a Senior Publicity Director to act as an integral ambassador to both the agency and its clients. He or she will bring a professional, motivated and diversified skills set to help lead the department and agency. The Senior Publicity Director should have the capacity and skill set to instill trust in clients and possess strong relationships with a wide range of fashion, lifestyle and digital media contacts. Solid team management, interpersonal and organizational skills as well as the capability to prioritize and manage multiple projects will ensure his or her contribute success in this role. Ultimately, the Senior Publicity Director should have the appropriate style and taste to serve as an exceptional brand ambassador for both the agency and its clients.


  • Serve as agency ambassador and cultivate and utilize entrepreneurial personality to grow client base and expand agency reach.
  • Serve as an agency ambassador and lead a collaborative team of both external and internal resources
  • Keen understanding and relevance in industry related matters and servicing a variety of fashion brands from emerging designers to industry leaders
  • Extensive and high-level strategic ability to work with client, provide solutions and interpret/create vision for project and implement flawless execution
  • Keen understanding and relevance in industry related matters and servicing a variety of fashion brands from emerging designers to industry leaders
  • Act as an agency liaison to maintain and champion relationships with stylists, editors and industry leaders
  • Keen understanding of the client’s image, ideals and goals in order to develop, lead and manage clients through seasonal strategy, product and special project pitches
  • Provide a consistent, professional client experience/ manage expectations throughout relationship and provide consistent and timely communication
  • Extensive experience cultivating and establishing new relationships with media contacts
  • Develop and execute feature stories, product placement, editorial reporting and analysis
  • Manage celebrity/VIP dressing and placements
  • Management of fashion events
  • Calendar and schedule development and management
  • Budget development, negotiation and management
  • Vendor management, communication and logistical expertise
  • Manage Fashion Show seating, invites and front and back of house
  • Manage a team of Publicist and Senior Publicists and Director on client accounts, daily work functions and fashion shows and events


  • Bachelor’s degree
  • A minimum of 4-7 years of public relations experience is required
  • Prior PR agency experience working on fashion accounts is essential for this role
  • Experienced leader with strong team management skills
  • Strong verbal and written communication skills
  • Detail oriented with solid time management skills with the ability to multitask
  • Knowledge and up to date contacts within the fashion industry, designers and key influencers
  • Combination of creative and strategic thinking, ability to jump from the creative side of marketing to the analytical side
  • Ability to work with clients in order to fully understand their needs
  • Strong work ethic
  • Ability to work in team environment and actively promote and engage both colleagues and clients in an open communication style

Apply Now

Please attach your resume in a Microsoft Word document.