Senior PR Manager – Independently Owned Public Relations Agency

New York City
Job Information

Our client is a boutique PR agency specializing in the development of emerging and iconic brands. They are currently seeking a Senior PR Manager with a deep affinity for fashion. The successful candidate should be a highly articulate self-starter who anticipates the needs of journalists and knows instinctively what makes a good news story and editorial piece. He or she should have equal facility with pitching stories for print, broadcast and online outlets, and a proven ability to plan both short and long-lead initiatives.


  • Develop, manage and execute PR strategies and annual plan for assigned clients
  • Regularly attend key fashion industry events, magazine events and strategically important social events
  • Maintain and develop excellent knowledge of all media outlets and key contacts
  • Supervise PR Coordinator to ensure she is meeting goals and accomplishing day-to-day responsibilities
  • Assist Founder in leading fashion team meetings with coordinator to review editorial shoot requests, client communication strategies and to ensure editorial benchmarks are met
  • Compile, format and transmit monthly reports to the clients
  • Oversee VIP and celebrity dressing strategies, calendars and outreach as needed
  • Develop seasonal timelines for press days, fashion shows, etc.
  • Focus on building and maintaining a strong network of key media and stylist relationships


  • Bachelor’s Degree and relevant fashion media relations experience, preferably within Women’s RTW
  • Excellent communication, presentation, and writing skills, strong organizational and project management skills, and a collaborative, team oriented approach required
  • Must enjoy working in a fast-paced, creative environment with multiple projects at once
  • Experience in dealing with diverse/urgent communications scenarios desired; ability to quickly and calmly assess situations and suggest practical solutions
  • Knowledge of basic Microsoft Office applications (Word, Excel, PowerPoint)
  • Familiarity with Cision and Fashion GPS media systems
  • Proficiency in French, Italian or Spanish a plus

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