Senior Marketing Manager/Director – Skincare Brand

New York
Job Information

Our client is an independently owned skincare brand and has a unique positioning in the market place. It is distributed online and in key retailers and is looking to hire a strong marketing candidate to oversee marketing initiatives for North America. He or she will work to develop trade communication both traditional and digital and set in place best practices for profitable retailer activities.


  • Develop and work with global marketing to localize global marketing calendars for the North American market.
  • Prepare annual marketing plans for trade and consumer promotions including pricing, sales estimates, operations liaison and POS development by retailers in line with the marketing calendar.
  • Build product portfolio plans including range and merchandising proposals
  • Category management working with each retailer (planogram, promotion, merchandising, communication)
  • Work closely with sales team to ensure retailer marketing strategies are aligned with sales objectives and revenue targets
  • Flawlessly execute product launches to gain maximum distribution and incremental sales and new users
  • Manage the PR strategy and execution for the North American market for both traditional and digital media
  • Strategize and execute upon the appropriate vision for all social media programs
  • Create suggested budgeting for all trade marketing activities and maintain budget as approved
  • Contribute to the voice of all leadership projects and lead all marketing related discussion, including vision with the leadership team


  • Undergraduate degree in business, marketing or other related field
  • Strong analytical skills with a solid track record in analyzing and identifying retailer to plan against results
  • Commercially oriented with a strong knowledge of North American retailers
  • Excellent verbal and written communication skills are required
  • The ability to project management against set deliverables with strong follow-up and attention to detail is needed
  • The ability to prioritize and organize workloads independently when required is essential
  • Team player personality with the ability to work across different multi-media platforms and departments
  • Ability to problem solve and ‘make things happen’

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Please attach your resume in a Microsoft Word document.