Head of Digital Marketing – Entrepreneurial Beauty Brand

New York
Job Information

Our client is a rapidly growing independently owned beauty brand and we are helping them to identify a Head of Digital Marketing. This is a socially influential brand with a younger demographic, and their products are sold in Sephora and other retailers globally, as well as ecommerce. We are looking for a candidate who has a zest and passion for the digital world to set in place and oversee all of their digital marketing. This includes their website, social media platforms and influencer outreach, and making sure that these all work with their retailers digital marketing strategies and execution.


  • The Head of Digital will be responsible for the digital consumer experience across all business touch points and engaging in dialogue with customers
  • He or she will have total ownership of digital, ecommerce and social media for the brand
  • Set in place the strategy to drive online traffic to the company website, and develop brand and product campaigns to raise brand awareness
  • Full planning and budgetary responsibilities as well as leading and motivating a team of three to four


  • Candidates should have a solid track record in digital marketing, as well as social media and commerce
  • Knowledge of trends and best practices in social media to drive not only customer awareness and engagement as well as acquisition of customers
  • A penchant for technology and the digital space is required. Prior experience working in the beauty category is preferred, however candidates with relevant experience working with fashion and lifestyle brands will also be considered
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Self-starter, entrepreneurial personality with a results oriented management style who’s hungry to make a difference
  • Hands on approach, used to working with limited resources
  • Humble, passionate, driven and a team player
  • Strong management and leadership skills communication as well as analytical skills
  • Prior experience working with magento is a plus but not essential

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