- Location
- New York, NY
- Job Information
Our client is one of the nation’s leading destinations for online ordering. The company has experienced a tremendous amount of growth since its launch and currently has over 1 million users. The company has been aggressively expanding its offering across consumer categories in the US and beyond. As a result of their rapid expansion, the company is looking to hire an experienced Email Marketing Manager. The ideal candidate is an entrepreneurial, analytical individual with a passion for email marketing.
Responsibilities:
- Manage the creative process, content messaging, segmentation, and frequency/calendar
- Oversee the email production process and creation of every email (with ESP), ensuring flawless execution and adhering to industry best practices
- Act as the owner of day-to-day execution of all email campaigns including newsletters, transactional, triggered, etc.
- QA all versions of each email campaign, including rendering testing
- Report on results and provide insights and recommendations
- Research and innovate based on peer activity and best-in-class strategies and execution
- Increase customer engagement and overall success of the company’s email marketing program
- Build and enhance the online presence of the company’s customers through profile creation on social platforms including Facebook, Twitter, Instagram, etc. and the company blog
- Develop time and action calendar for social media as well as manage creative development and legal approval processes
- Measure and report growth and engagement of social media initiatives; analyze effectiveness of campaigns and determine if and what action is required in order to improve upon program results
- Maximize interaction with social networks on a daily basis to keep communities engaged; respond to fan posts regularly while maintaining the voice of the brand
- Execute paid social media campaigns including Facebook ads, promoted posts, Twitter promoted tweets, cards, and others
- Manage two interns in the development of social content and executing paid fan/follower and customer acquisition campaigns
- Grow both the email and social media marketing channels and identify segment trends and opportunities
Requirements:
- Bachelor’s Degree and 3-6 years of relevant email and digital marketing experience
- Experience working directly with Sailthru or other leading ESP for email and executing both paid and unpaid campaigns across leading social media platforms
- Understanding of email marketing best practices/CAN-SPAM and social media best practices/success factors
- Ability to juggle and coordinate multiple projects across several key marketing channels simultaneously
- Ability to analyze a range of key performance metrics and synthesize findings into clear trends and actionable recommendations
- Outstanding communication skills with a focus on teamwork and follow-up
- Excellent and proven project management and organizational skills
- Passion for technology start-up businesses
- Expertise in Microsoft Excel
- Proficiency in HTML/CSS, SQL is a plus
Please attach your resume in a Microsoft Word document.