Director, Web Marketing & Analytics – American Luxury Brand

New York City
Job Information

Our Client is a luxury brand that produces a range of apparel and accessories products. Headquartered in New York City, they are currently seeking a Director of Web and Marketing Analytics to join their team. The Director will manage a team of three and will set the strategy for the brand’s internet business.


  • Measure, report, and analyze all key performance indicators across the company’s digital properties
  • Provide marketing and site usability recommendations based on data analysis
  • Analyze marketing campaign attribution and the impact of site marketing initiatives on both online and offline customer behavior
  • Analyze clickstream data and segment site visitors to uncover trends in visitor behavior
  • Provide analytics support to cross-functional and global partners for all web analytics related requests
  • Define business requirements for analytics tagging on the site. Partner with Project Management and IT to implement and validate new tags.
  • Monitor industry best practices for web analytics and provide recommendations for new analytics platforms
  • Manage and develop a team of analysts.


  • 8-10  years work experience in a web analysis role for a brand with a strong ecommerce business.
  • Prior experience working with fashion and /or retail brands preferred.
  • Bachelor’s degree required, MBA a plus
  • Experience analyzing web or marketing metrics
  • Experience with web analytics tools (Omniture Site Catalyst & Discover a plus) and/or dating mining/statistics software (SAS a plus)
  • Experience working cross functionally and interacting with partners at all levels
  • Excellent communication, teamwork and relationship building skills
  • Excellent analytical and problem solving skills and attention to detail
  • Ability to evaluate and change priorities daily and to perform efficiently within a fast paced team environment

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