Digital and E-commerce Marketing Manager – Independently owned skincare brand

New York
Job Information

Our client is an independently owned prestige skincare brand and they are looking to hire an experienced Digital and E-commerce Marketing Manager for their North American team. This is an entrepreneurial environment and the Digital and E-commerce Marketing Manager will have full ownership across all areas of digital marketing and ecommerce and will implement the global digital marketing strategy for the growing brand.


  • Manage and grow online sales through digital marketing (including SEM, SEO, affiliate marketing and other relevant campaigns)
  • Build and manage web calendar, including promotions, email campaigns, newsletters, etc.
  • Manage budget and forecasts: ensure all actions deliver an efficient ROI within budget.
  • Develop database and build loyalty mechanisms.
  • Partner with operations to improve margin by lowering shipping costs and streamline logistics.
  • Develop KPIs and reporting tools, and regularly publish results.
  • Analyze data and provide optimization recommendations.
  • Partner with marketing and the digital agency to build brand awareness, grow audience and increase sales.
  • Contribute to the development of content marketing to improve stickiness.
  • Implement specific online marketing plans for each new launch.


  • Bachelor’s degree
  • A minimum of four years of digital marketing and ecommerce experience is required
  • A solid track record in contributing to a brand’s digital footprint is needed
  • The ability to switch gears and work across multiple areas within digital is essential
  • Must have project management skills with the ability to coordinate cross-functional team communication.
  • A combination of superior analytical skills and business acumen combined with strategic and creative vision is required
  • Must have a technical aptitude as it relates to CMS tools, direct marketing, Google Analytics and proficiency with all MS Office programs.

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Please attach your resume in a Microsoft Word document.