Account Director – Leading Luxury Fashion PR Agency

New York City
Job Information

Our client is an independently owned high end fashion PR Agency with offices in Europe and Asia. The agency represents an array of leading luxury brands and is currently searching for an Account Director for their New York office. The Account Director will report into a Vice President and will be expected to play a critical role in growing the brands awareness here in the US. He or she will be responsible for managing several high profile clients at any given time and will manage a team of junior PR executives. The PR Director will be expected to promote all activities, campaigns, special projects, shows and events for his or her clients. He or she will develop and maintain relationships with key journalists and media acting as a true brand ambassador for the agency.


  • Play an essential role in supporting the development and execution of generating maximum brand exposure through creative product placement, profile features and launches
  • Assist and work closely with the Vice President and manage a team. Assist with advice and support when necessary
  • Develop forward planning document and strategy for the season ahead for the collection and product launches, product focuses and events and implement accordingly
  • Draft, edit and disseminate press releases and other relevant PR materials
  • Build on existing exceptional media relationships within the industry while also creating new contacts (long-lead and short-lead, mainstream media, trade and blogs with Fashion, Lifestyle, Design, Art)
  • Act as an ambassador amongst all key target media at appropriate levels
  • Pitch, secure and accomplish/manage fashion news stories/brand and design features in all key media
  • Suggest ideas, initiatives, and strategies to drive brand awareness
  • Develop media and influence seeding programs where appropriate which will then be executed by Account Manager
  • Keep an overview of collections and sample loan activities
  • Manage show seating and all logistics around the shows during fashion week (secure and arrange interviews, pre-views, etc.)
  • Ensure positive communication with clients and international Karla Otto offices
  • Participate in client meetings and calls
  • Engage in department and agency initiatives as needed


  • Bachelor’s degree required
  • Proven track record in a senior PR role in an agency working with luxury fashion clients
  • Must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results
  • Impeccable client liaison skills and an established network of key contact (brands and press) are essential
  • Possess good understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging
  • Able to drive both internal and external communications when needed
  • Knowledge and skills to work with Fashion GPS within all relevant areas (sample trafficking, events, shows, database)
  • Strong managerial and organizational skills – together with the Vice President to oversee, manage, and develop all tasks and responsibilities of Account Managers, Coordinators, and Assistants
  • Demonstrate solid understanding of and ongoing interest in the (luxury) fashion industry
  • A responsive and understanding approach to client management
  • Creative and strategic thinker
  • Able to identify communication opportunities through a pro-active approach
  • Proven experience of working in a fast paced environment
  • Excellent prioritizing and time management skills
  • Discreet, professional and articulate, with excellent communication skills
  • Extremely well-organized, methodical and efficient, with a good dose of common sense and initiative
  • Strong presentation and superb writing skills
  • Possess a visionary and opportunistic approach to new business development
  • Strong computer skills including Outlook, Excel, and PowerPoint, Fashion GPS

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