- San Mateo, CA
- Job Information
Our client is an innovative beauty company headquartered in the Bay Area. Due to their rapidly growing business, they are currently seeking a Head of Marketing to lead and execute the overall marketing strategy for the brand. This individual will lead the development and execution of all marketing programs including their monthly membership program, added value programs, retail initiatives, and live events. This is a great opportunity for a seasoned, executive level marketing candidate with an entrepreneurial spirit, to lead all efforts in defining the overall brand voice for a successful and fast growing beauty company.
- Develop the marketing strategy to support beauty brand partners.
- Lead team to execute marketing programs including monthly membership program, retail initiatives, added value campaigns, and events, among others.
- Lead all efforts to define the brand, including creative aesthetic and brand voice
- Develop strategy to drive engagement with the brand.
- Lead team to develop and execute innovative concepts to showcase the brand, both on-line and off-line.
- Work with content team and stylists to develop and deliver authentic video content supporting objectives of both brand partners and the brand itself
- Collaborate with brand partnerships team to determine product assortment for key programs.
- Lead on-line merchandising strategy, overseeing copy & images for all beauty brand partners and all social media platforms.
- Lead content marketing initiatives.
- Lead the brand’s social media & PR efforts.
- At least 10 years of marketing experience, preferably in an on-line environment
- At least 3 years of beauty industry experience, preferably in a multi-brand retail environment
- Experience managing on-line video and social media marketing
- Strength building and leading a team, as well as managing projects cross-functionally
- Strong sense of accountability and ownership
- Excellent communication skills and presentation skills
- Strong creative instinct
- Strong strategic vision for merchandising and marketing in the beauty space
- Entrepreneurial spirit
- BA required
Please attach your resume in a Microsoft Word document.