- Location
- New York City
- Job Information
Our client is a beauty company that is known for its range of skincare, color cosmetics, fragrance and bath and body products. It is looking for a Consumer Insights and Analytics Manager to join their ecommerce team in New York. He or she will lead the development of consumer insights and analytics as a resource for ecommerce marketing, merchandising, site experience, consumer services and DRTV channels to have well-informed strategies for business growth.
Responsibilities:
- Develop internal understandings of consumers which identify trends and patterns in behaviors which can be leverages by consumer-facing functional areas to better target their strategies toward consumers
- Manage and deliver robust business dashboards which detail short and long-term performance across functional areas (marketing, merchandising, site experience, consumer services, etc.)
- Maintain a balanced scorecard approach for monitoring and reporting against strategy execution; update quarterly and present results to senior leadership team
- Select and manage vendors related to enabling the development of a robust consumer database and the analytics and campaign management packages that will sit on top of the consumer database
- Provide direct mail and email lists based on targeting criteria to marketing and communications managers
- Deliver innovation to the direct-to-consumer business: develop internal awareness of industry benchmarking and best practices, new and emerging capabilities and technologies, competitive analysis and market trends
- Manage budgets to plan
- Participate in weekly business review meetings to discuss product performance and business results with peers and superiors
- Coach and mentor junior marketing specialists and coordinators
Requirements:
- 3-5 years experience in consumer insights, analytics, marketing or CRM, preferably with a beauty, fashion or retailer
- Passionate about understanding the customer and associated behavior, and the ability to translate findings into meaningful, prosperous long-term customer relationships
- Must have well established analytics skills; interpreting data, formulating conclusions, developing strategies based on facts
- Strong communication skills with the ability to work across functional areas (sales, marketing, operations, finance, management, etc)
Please attach your resume in a Microsoft Word document.