Consumer Insights and Analytics Manager – National Beauty Company

New York City
Job Information

Our client is a beauty company that is known for its range of skincare, color cosmetics, fragrance and bath and body products. It is looking for a Consumer Insights and Analytics Manager to join their ecommerce team in New York. He or she will lead the development of consumer insights and analytics as a resource for ecommerce marketing, merchandising, site experience, consumer services and DRTV channels to have well-informed strategies for business growth.


  • Develop internal understandings of consumers which identify trends and patterns in behaviors which can be leverages by consumer-facing functional areas to better target their strategies toward consumers
  • Manage and deliver robust business dashboards which detail short and long-term performance across functional areas (marketing, merchandising, site experience, consumer services, etc.)
  • Maintain a balanced scorecard approach for monitoring and reporting against strategy execution; update quarterly and present results to senior leadership team
  • Select and manage vendors related to enabling the development of a robust consumer database and the analytics and campaign management packages that will sit on top of the consumer database
  • Provide direct mail and email lists based on targeting criteria to marketing and communications managers
  • Deliver innovation to the direct-to-consumer business: develop internal awareness of industry benchmarking and best practices, new and emerging capabilities and technologies, competitive analysis and market trends
  • Manage budgets to plan
  • Participate in weekly business review meetings to discuss product performance and business results with peers and superiors
  • Coach and mentor junior marketing specialists and coordinators


  • 3-5 years experience in consumer insights, analytics, marketing or CRM, preferably with a beauty, fashion or retailer
  • Passionate about understanding the customer and associated behavior, and the ability to translate findings into meaningful, prosperous long-term customer relationships
  • Must have well established analytics skills; interpreting data, formulating conclusions, developing strategies based on facts
  • Strong communication skills with the ability to work across functional areas (sales, marketing, operations, finance, management, etc)

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