We all know that to be relevant in today’s working world, companies need to maintain their social media presence. It not only helps them differentiate their company culture in the marketplace, but provides a softer platform to market themselves in an easily accessible way to the masses. Now the question is, how do you use this to your advantage and why should you care?
You should care because, as an active job seeker or someone who has their eye on a future career prize and wants to stay on top of the marketplace and trends, it is imperative that you get a sense of whether you are a good cultural fit as well as using this “insider” information on a prospective upcoming interview with your dream company. Nothing says “I’m impressed, this candidate did their research” more than mentioning during an interview how much you love the company’s culture of doing philanthropic walks together as a team unit. It is a sure-fire way to turn a 1-way interview into a dialogue amongst two people assessing if they are a mutual match to work together.
To get started, make a list of the companies to which you’re applying, or if you’re happily employed, the companies to which you could see yourself in the future. Then Google “company name” + “Instagram.” Even if a company doesn’t have its own Instagram, there are methods to the madness. Get on a company’s LinkedIn or the company’s “Team” page to find four or five employee names. Then, Google “employee name” + “Instagram.” Start monitoring trends for your own personal and professional edification and to keep this information in your back pocket for when you will need the ammo! And, always remember to keep it on the side of being an enthusiast- everyone always loves a fan, not too many people appreciate a stalker! Moreover, enjoy the process and feel great knowing you have great tools at your disposal to help you chart your professional career forward.