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Candidates- Don’t Get Too Big for Your Britches

I met with a very junior account candidate the other day and was inspired to blog about my conversation with her. This is a good lesson for candidates at any level and in any function but most relevant to those who do not have a ton of real work experience and are just starting out. Again this candidate was a very junior account person with one year of experience yet she was given the unique opportunity at her level to truly own projects and to interface with the client. I told her that she is actually in a unique position at her agency in terms of project ownership as her level is often more administrative/pure support in many agency environments and structures. I actually even said “the grass is always greener” to get my point across. I was shocked as she was calling the clients “her client” and also expressed frustration that the Account Supervisor on her team was more strategic while she handled the day to day—this is exactly how these levels should function!

This candidate had somehow gotten too big for her britches. It is normal to have frustrations in the job and to feel disgruntled from time to time. However, it is very important to keep the big picture in mind, to take a step back every now and then and think about whether or not things are that bad. It is wonderful to be eager to grow in one’s career but it is also important to remain humble, to not become impatient, and to look at the positives in your situation rather than possessing an attitude that something is owed to you. Surely there are some awful work situations where candidates have every right to want more for themselves but this particular candidate was clearly in a great spot for her level. My advice to her was to have some healthy and open internal conversations with her supervisor. I advised her to position the conversation as “I am eager to grow here and would love to discuss the next steps in my career” rather than “I feel like I deserve a higher title due to all of my responsibilities.” Perhaps she should be more thankful for the amount of responsibility that she has been given and realize that this will help her to position herself in a slightly more senior light once she decides to explore new roles.

Hopefully it will all work out for her but I decided to hold off on presenting her anywhere until her internal situation is resolved and she can think more clearly and with less frustration when exploring new opportunities.

Why you should be patient when settling into a new role

Rome wasn’t built in a day and candidates should not expect to settle into a new role in a day either! I love to see candidates eager and proactive when starting a new role- this is part of the reason they were hired in the first place. However, often times candidates prematurely think there are issues or problems in the role and don’t allow themselves ample time to settle in—They didn’t realize they’d be sitting in a cubicle! They aren’t immediate besties with their manager! They are doing more data entry than they had anticipated! Let me caveat this by saying that part of my job that I love the most is guiding and helping candidates well after they have accepted a position as settling in is definitely a process. However, I strongly believe that it takes 1-2 months to be able to truly and accurately evaluate a new role. One week in a new position is not enough time to get to know the agency/company, the position, or the team. Candidates must remember that they are new as well and thus change a previously existing dynamic so everyone around them is adjusting to their presence on the team. If candidates still have concerns or issues after a month or two in the position, they should speak with their recruiter for advice and likely the recruiter will suggest elevating the issue to an HR professional or manager. Candidates should have high expectations but they should also be realistic when adjusting and adapting.

LESSON: Be patient when settling into a new role. Give yourself time to learn the ropes of the agency/company and it will all turn out beautifully

Candidates-Why You Should Consolidate Your Questions During The Offer Stage

The moment a candidate receives an offer is like music to the ears and such a cause for celebration! While a joyful moment, it can also be stressful and candidates often react in a more frantic and disorganized manner than they should. It is part of my job as a recruiter to reign candidates in and keep them focused and organized during offer negotiations. However, it doesn’t always go as planned and frankly the offer can be seriously jeopardized if not handled correctly and with care by candidates.

Once candidates receive an offer and review the terms—it is essential that they take a deep breath, sit back, and write a list of consolidated questions regarding the offer and perhaps even the role/agency (if they did not have the opportunity to ask certain questions during the interview stage). Once this list if vetted and thoroughly reviewed, it is presented to the client who will in turn respond in a consolidated manner as well. Issues arise when there is a surplus of backs and forths—candidates appear annoying, doubtful, and frankly not buttoned up. A lot of hiring managers/HR people like to move quite quickly so backs and forths are a total nightmare and cause for concern. The worst case scenario is a withdrawn offer, which I have seen happen a couple of times, because candidates are literally asking very ignorant and even petty questions during offer stage—is there a coffee machine on every floor? What’s the policy on working from home? These types of questions are a NO NO and a complete waste of time.

The bottom line is that the offer stage is a very fragile and critical part of the hiring process. Candidates need to act professionally and organized so the process can be as streamlined and clear as possible. Candidates have any right to gather more information at this stage, but it must be done in a thoughtful and concise manner. This is definitely a skill honed over time, but candidates should at least heed this advice before they make major mistakes once an offer is made. A good recruiter will help to manage this part of the process but even a good recruiter can have a difficult time dealing with a frantic and question slap happy candidate.

Introduction from Thea Raskin, Our New Senior Creative Search Consultant

I am thrilled to join TMAA as a Senior Search Consultant, where I’ll be managing all creative related searches for the agency.  My transition into executive search stems from a decade of experience within advertising and talent recruitment.

After graduating from The George Washington University in Washington, DC, I spent seven years working in the New York offices of Saatchi & Saatchi, Gotham, and Kirshenbaum Bond + Partners, during which I provided client services on a variety of accounts, including General Mills, Maybelline, Perry Ellis, and Coca Cola.

My experience in advertising led me to realize a passion for the creative process, as well as an expertise within personal communication and client engagement. This realization determined a whole new area in which I could provide services to the advertising industry: staffing and talent recruitment.

I relocated to Los Angeles and transitioned my industry knowledge to the world of staffing, spending 4 years at Creative Circle, a national search firm specializing in representing advertising and marketing professionals for freelance and full time opportunities. Within my role as an Account Executive, I was responsible for new client relationships and seeing the seeds of those relationships develop into job opportunities for our creative talent.

I quickly realized that talent recruitment left me feeling valued on a personal and professional level that was lacking when I was involved in agency work.  When I think back to my years spent within advertising, it was always a great feeling to see my creative work penetrate pop culture or double mascara sales – but there is something very different and incredibly gratifying about being an instrumental key in finding an amazing candidate their dream job.

Over the years I developed a personal and professional relationship with Melanie Andersen and saw first-hand how well respected she was in the executive search community. I am honored to join her team as a Senior Search Consultant where I will be splitting my time between New York and Los Angeles to pair leading creative agencies with top talent, in what are arguably two of the largest creative markets in the states.

Important Reminder to Candidates: Why You Should NEVER Lie About Your Salary

This is a very important reminder to all candidates—do not lie about your salary. It is natural and realistic to seek an increase in salary when seeking and considering other opportunities. Unless there is some special circumstance, both recruiters and clients are aware that candidates desire salary increases in order to accept a new role in their careers. A lateral move is often entertained if the candidate is extremely overpaid or perhaps has been out of work for an extended period of time. However, candidates often lie about their salaries (either their bases or total packages) and this always results in unfavorable situations during the offer stage—either the client withdraws the offer or the candidate ends up looking suspect even if we (as recruiters) do our best to smooth things over in the face of a lie.

We always ask candidates to disclose honest and detailed information regarding their base salaries and total compensation packages (if there is some type of base plus bonus or commission). Clients take this information into account when they review candidates information. Clients will often decide to pass on a candidate, for example, if the salary is too high. It would be a waste of time to entertain a candidate who is out of budget. That being said, this salary information is most important during offer stage as the compensation offer is based upon the candidates’ current and targeted salary.

*** This advice is even more important as most clients ask for paystubs at offer stage to confirm salary. If candidates are lying about salary, it is going to be uncovered and the offer will completely fall apart due to this lie. It really isn’t worth it. Our goals are aligned—we want to get you the increase you want and likely deserve, but we can only do so if a truthful conversation about salary occurs from the start.

So bottom line to all candidates—lying about salary will get you nowhere and only end up in a shattered offer and a group of very disappointed and disheartened people. It is also a very small industry so having the reputation of a liar is not a good thing and can spread through the grapevine quickly. The moral of the story is to tell the truth and good things will come!

WHY AGENCY CLIENTS MUST BEWARE OF LOSING MOMENTUM WITH CANDIDATES

Agency clients should be mindful of causing candidates to lose interest in their roles by taking too much time to get them back with next steps during the interview process. The advertising industry is extremely busy and often chaotic with insane timelines, client demands, daily internal/external challenges, and a huge load of deliverables. Clients often get very busy during the interview process for a new role and tend to let this role drop off as they focus on other agency priorities.

This type of situation is often unavoidable as business needs to get done. However, when clients do not follow up with next steps for weeks at a time, candidates are bound to either accept a position at another agency or lose interest in the agency/role at hand. Clients should not be surprised when this happens as most candidates are extremely eager to proceed with the interview process and often very motivated to leave their current roles. It should not come as a shock that most candidates interview at multiple agencies at one time and, even if they prefer one over the other, they will sometimes accept the offer that comes first. Just as we coach candidates to be very responsive when it comes to communicating with clients, we give this same advice to clients so as to not turn the candidates off from the agency and the opportunity.

The bottom line is as follows- we understand that other priorities often get in the way of keeping the candidate interview process moving forward. However, clients should make a very conscious effort to not allow too much time to lapse in between candidate interviews (especially if it’s a candidate they truly love) or else they run the risk of losing them.

 

Account Supervisor, Consumer Electronics- Award Winning Corporate Communications Agency

Our client is a highly regarded corporate communications agency headquartered in New York City. They are currently looking to hire an Account Supervisor to join the Consumer Electronics team. The ideal candidate should offer a fresh perspective and bring new energy to the existing staff. This is a great leadership opportunity for someone who is both knowledgeable and passionate about public relations and the consumer electronics industry.

 

Responsibilities:

•Performs day-to-day account work which may include: drafting a wide range of written materials, coordinating events, maintaining client and media contact, managing projects performed with and by others and supervising more junior staff.
•Candidate is to meet client deadlines and comply with all necessary requests
•Act as a liaison between client and outside suppliers
•Interface with multiple consumer electronic clients
•Candidate will compose compelling and innovative pitches
•Candidate will manager and mentor junior staff on a daily basis

Requirements:
Undergraduate degree in PR/Communications or related field

6+ years of PR agency experience with a focus on Consumer Electronics
•Event management experience is a must
•Strong writing and pitching skills
•Knowledge of graphics, production and printing
•Experience managing and motivating multiple team members
•Exceptional presentation skills.
•Prior experience in media monitoring
•Ability to balance a heavy work load
•Candidate must possess strong contacts within media

Tip to Clients: Introduce Prospective Candidates to Office Culture

Happy New Year to all of our amazing clients! We look forward to our partnerships in the New Year as there will be many talented candidates looking for the next step in their careers. It is truly an exciting time!

Clients play a really important role in garnering candidate interest in their agencies/companies and roles at hand. They can often make or break an interview situation as they play an essential role in representing their agencies/companies and positions in the most positive and favorable light. In my dealings with candidates, I have realized that culture, environment, and vibe is very important to them as they explore new opportunities. It is not just the roles and responsibilities of the job that they take into careful consideration but the essence and vibe of the office.

Often times candidates love the client(s) with whom they meet but are hesitant about an agency/company even after multiple interviews as they have not gotten a true sense of the agency/company environment. Interviews tend to be held in conference rooms or offices—behind closed doors- where it is basically impossible to get a sense of the vibe of the office… candidates wonder what a typical day is like at the agency/company…. Is it chaotic or calm? Do employees communicate via email or in person? Is it a casual or more corporate environment? These are intangibles that make a huge difference as candidates decide whether or not an opportunity is right for them.

That being said, if a client is really interested in a candidate, they should go beyond the standard conference room interview and make the effort to show the candidate the agency/company culture. This can be done in the following ways–

1)      Give candidates an office tour. A client can certainly save this step for a second or third interview as it does take time to show someone around, but it is a great way for candidates to see how the office runs and feels on a typical day.

2)      Take the time to describe the agency/company culture during the interview. What sets the agency/company apart from others? Is it a more fun loving or serious environment? What is the quality of life? By doing so, clients will also be able to avoid hiring candidates who do not fit into their agency/company on this level

3)      Clients should also get a sense of the candidate beyond the resume by asking questions about personality in order to see if there is a fit beyond skillset. By asking these questions, the candidate will also gather a lot of information about the agency/company culture

I truly think this is critical advice for clients. Just as clients review a candidate’s total package, the candidates do the same—and candidates want to really get a sense of where they will be hanging their hats for the next period in their careers.

Candidates- Why You MUST prepare for an Interview

Candidates MUST take the time to prepare for interviews. This may seem like a given, but many candidates go to interviews totally unprepared and this can ruin their chances of landing a great new role. This can even occur when the candidate is perfect for the position. Even if you are not sure that this is your dream job, you should go to the interview fully prepped so the client believes that you are very interested in the agency and the role. It is also a matter of courtesy and etiquette to go prepared to an interview as the client is taking the time to meet with you to discuss your background.

Prepping for an interview includes the following—

1). Researching and becoming familiar with the company or agency in terms of its culture, client roster, previous and current work, and vision. If you appear to know absolutely nothing about the company or agency, you will give off a vibe of indifference or disinterest and completely turn off the client.

2). Reviewing the role at hand and being able to position your experience so it seems relevant. Also thinking of unique and interesting examples of achievements and challenges to relate to the position during your discussion with the client. For example, if the position entails heavy TV production, it would be smart and strategic to discuss a high profile shoot you managed or your ability to stay calm under very tight broadcast production deadlines.

3). Researching and becoming familiar with the client. It is always very good to have commonalities or similarities with the client—did you both work at the same agency in the past? Were you also an a cappella singer during college? LinkedIn is a great place to gather information about the client. Do not act like a stalker and recite everything you have read about the client’s past but definitely use this information to your advantage and slip on some of these commonalities casually during your chat.

4). Knowing your resume inside and out. You should not have to hold a copy of your resume and refer to it during an interview. Own and be confident about your experience, even if there are breaks in your resume or things that you regret—be able to discuss them openly and position them in a positive light. Prepping is a way to not be caught off guard if and when the client asks you a difficult question.

5). Using your recruiter during your prep. Ask your recruiter questions  in order to avoid asking ignorant ones during the actual interview. Your recruiter can provide a lot of insight into the company/agency and role. Your recruiter can often give you a step up before the interview by providing information about the client’s personality or interview style, for example.

6). Choosing the right outfit to make the best first impression. This pertains to our clients especially as most of our roles are fashion related. Wearing a corporate suit to a trendy and hip agency interview will not look good to the client. It is important to look the part so ask your recruiter or do your own research on the company aesthetic and vibe so you show up looking like you will fit in really well. Of course your outfit is only one part of your overall package, but it is an essential part of making a great impression.

As you can see, being prepared for an interview is extremely important. Even the best candidates often make the mistake of being overly confident and doing no prep beforehand, and the client can usually see right through this. Bottom line—prepping vastly increases your chances of making a great impression during interviews and ultimately getting a job offer.

New Year…..New Job!

Happy New Year to everyone! The Melanie Andersen Agency is very excited for a new year as this means a fresh start and a new outlook on the job hunting front. The start of the new year is always a really great time to reflect on the previous year’s happenings from both a career and personal perspective. What were you proud of last year? What excited you? Are you ready to make a career move and, if so, what is your ideal next step? A new year is a wonderful way to wipe the slate clean and start over as well as learn from the previous year’s ups, downs, twists, and turns.

Despite our country’s overall economic issues, 2012 was an extremely active job market. The Melanie Andersen Agency was briefed on new roles constantly on both the marketing, advertising, and PR front and the range of functions and level of experience was very diverse. We anticipate 2013 being an even more active market and are so excited to work with existing and new clients and candidates on new opportunities.

The Melanie Andersen Agency is not a typical recruitment firm. We take great pride in truly partnering with both clients and candidates to ensure a perfect, long-term career match based upon skillset and personality. In 2012, we increased our candidate pool greatly and made strong connections with A LOT of talented candidates. We anticipate being able to help a majority of them find great new agencies/companies/positions in this new year. On the client front, we made great ties with new clients (a handful of innovative start up digital agencies, for example) and maintained relationships with clients who are very dear to our heart (you know who you are!!).

So….. HAPPY NEW YEAR 2013!!! Here is to a great 2013 filled with happiness, success and an exciting job exploration with the end result being an incredible new career opportunity.